Netflix had an affiliate program, and it was a very profitable affiliate program where a lot of people made money. So what happened to that Netflix affiliate program why it stops providing this affiliate program where a lot of people were making money. At the same time, they were gaining a lot of subscribers, almost like that. You already have a Netflix account, or you are probably using someone’s password either case you are aware of Netflix and what it is. You know the type of content that they offer being one of the most important streaming services online right now.
Netflix is one of the big players when it comes to movies Tv and anything related to streaming. But back in 2007, they weren’t as big as you think — most people who are subscribed to Netflix or subscribed to get their DVD by mail service. So there was no streaming service. They were struggling to get subscribers every single month.
So Netflix affiliate changed everything because it allows Netflix to create an army of people promoting their service to millions of people online. So to understand why they stopped providing affiliate program. We have to go back to the years 2003 to 2007 when they began to launch their streaming service for the first time. Where they changed their entire business model to what it is today. What changed the game now our streaming service is booming, but this wasn’t the case back in the early years. So we have to go back to show you why affiliates changed everything for Netflix.
On January 15, 2007, Netflix announced they would launch streaming service. This is where everything shifted from Netflix at this point. They had a few million subscribers to their DVD by mail service. But they wanted to change that into their video streaming service. And so this is where everything changed because it started launching in multiple markets at the same time.
Netflix Affiliate Program
Netflix affiliate program played a very crucial role in that expansion, so this affiliate marketing strategy allowed Netflix to expand into a lot of different markets. Because they had thousand of thousands of people promoting their free trial offering, this is what helped Netflix get millions of people subscribed to their platform. On top of all the original programming the movies and everything that they offer in their service.
Netflix was paying commission for merely signing up for a free trial at netflix.com. So affiliates would get a 10$ commissions for only referring people to a free Netflix trial. And this went on for a few years — that’s how they expanded into multiple markets with the help of Netflix marketing program.
Why did Netflix affiliate stop?
Now the big question is if affiliate marketing helped Netflix become what it is today. Why did they stop offering affiliate program? Well, there are a lot of reasons, but the main reason is branding. If you think about Netflix today what it is today when you say Netflix, everyone knows what it is what type of service. And a thing that you can find on Netflix. Everyone knows and understand what you are going to get when you sign up for Netflix.
So the internet has created this branding for Netflix by itself. That is worth millions of dollars by using memes and by many of the content itself. That they have launched, which has allowed them to break into the entertainment industry, become a juggernaut when it comes to entertainment.
Big stars are talking about Netflix Hollywood is paying attention to Netflix. So Netflix does not need to offer an affiliate program to expand. Instead, they take that money that was supposed to be for affiliate marketing. They reinvested back into creating more content, which allows them to develop their branding. Even more, it makes more sense for Netflix to take that money that they have and reinvest it back into the company. Because they already have such a large subscriber base. As of right now, there is no affiliate program. You can still find a few CPA offers and affiliate programs in specific markets that Netflix is looking to launch.
Netflix affiliate program alternatives:
Don’t panic there are many
As of right now, Hulu also has an affiliate program. Hulu is a video streaming service. If you can get people to sign up for a free trial, you can easily find these on google by typing Hulu affiliate program or amazon prime affiliate program. don’t worry there are millions of affiliate networks out there that you can promote. But you can find hundreds if not thousands of affiliate networks in the entertainment space in any niche. That you can think of any category, you can find an affiliate program. There are some recurring commission affiliate programs available too. That can help you earn money online.